Optimize Your Social Media Strategy in Minutes

“The Social Hour”

8/5/2016

In a perfect world, you would have an endless amount of time to post the best, most amazing content EVER to every social media channel you love. But let’s face it—it’s hard to keep up with social media. Lack of resources, time, and energy (we’ve all been there!) means you post the same content to each channel, from Facebook to Tumblr.

If you really want to transform your social media presence to A-List status, you need to start treating each platform as a unique audience. Follow these steps to optimize your social media strategy—you’ll save time and energy, and build a better author brand.

Prioritize Your Platforms

There are many people who think being on every platform is the best social media strategy. But you won’t know what works for you unless you take a realistic look at your schedule and figure out what you can actually fit into your day. There’s no value in being so stressed out about posting 12 pieces of content to seven different platforms everyday, when you can make the same impact by posting high quality content on two of your best performing platforms.

For example, if Facebook and Twitter are your two most engaged platforms, you should treat them as your primary social channels. Focus on posting high quality content to them more often than your secondary channels, which for you may be Instagram, Snapchat, or Pinterest. By putting your social channels into a hierarchy of most engaging to least engaging, you can then build a better social media strategy.

Download this chart, fill it out, and highlight your posting schedule; then stick it on your wall as a social media guide.

Pro tip: Don’t forget to reassess your hierarchy about every six months. Technology moves fast, and you might find one of your secondary platforms is outperforming a primary platform. Adjust accordingly!

Less Is More

It’s not a new concept, but it is something that people need to be reminded of on social media. Don’t feel like you need to be plugged into social media 24/7. A few good posts are of more value to you and your brand than flooding your followers’ feeds with stream-of-consciousness updates. You’ll be lightyears more successful if you focus on good content over frequent content, like two to three great posts per week versus 13 mediocre ones.

Mix Up the Content

Even though it may seem like it, not everyone is on Facebook, Twitter, and Instagram, nor do they want to be. Posting constant cross-platform links may become annoying for fans who don’t want to be on every social platform—and may earn you a few unfollows in the process. Instead, take some time to get to know what kinds of posts work on different platforms.

For example, creative, photo-based writing prompts might perform really well on Pinterest, whereas Twitter is best for talking to other writers about your craft. A great photo of you and your book might work on all channels, but a great photo of your food might be better suited for Instagram instead of Facebook.

Of course, don’t be afraid to try new things on different platforms. It seems that social media changes weekly, so experiment with targeted platform content from time to time to make sure you’re not missing out on updates or new trends.

Have any questions about social media? Tweet us at @Published.

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Katie Bolin

Katie is a social media & advertising strategist.

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